Rental heavyweight Rapid Realty launches sales division

With its tiny offices and assembly-line approach to rentals, Rapid Realty took the rental business by storm in recent years. The firm inspired such loyalty among agents that some went out and got tattoos with its logo. Now, it’s jumping headfirst into the sales market. “We’re going to put our foot on the gas pedal,” said founder and CEO Anthony Lolli, who began franchising offices in 2009. Today, Rapid Realty has 47 locations around the city, predominantly in the ... [more]